Check out Blog Posts

pexels-mikhail-nilov-7988125

The Critical Importance of Understanding Your Ideal Customer Profile (ICP)

John (Jack) Nolan and I had a lot of conversations about the critical role that knowing your ICP has...

pexels-tima-miroshnichenko-5439481

Understanding the Code: How Quarterly Business Cycles Impact Technology Purchases in the U.S.

Entering the U.S. market can be a significant opportunity for European and Latin American startups. However,...

pexels-proxyclick-2451646

Why Startups Fail When Entering the U.S. Market: The Critical Role of Understanding Your ICP and Value Proposition

For startups, entering the U.S. market is often seen as a golden opportunity. With its vast consumer...