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The Critical Importance of Understanding Your Ideal Customer Profile (ICP)
John (Jack) Nolan and I had a lot of conversations about the critical role that knowing your ICP has...
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Understanding the Code: How Quarterly Business Cycles Impact Technology Purchases in the U.S.
Entering the U.S. market can be a significant opportunity for European and Latin American startups. However,...
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Why Startups Fail When Entering the U.S. Market: The Critical Role of Understanding Your ICP and Value Proposition
For startups, entering the U.S. market is often seen as a golden opportunity. With its vast consumer...
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