michael@caumike.com

Entering the U.S. market can be a significant opportunity for European and Latin American startups. However, understanding the unique business rhythms in the United States is critical for success. One key aspect that affects purchasing behavior is the quarterly business cycle. By aligning your sales strategies with these cycles, company’s can better meet the needs […]

For startups, entering the U.S. market is often seen as a golden opportunity. With its vast consumer base and advanced economy, the U.S. promises substantial growth potential. However, many startups from Europe and Latin America find themselves struggling to gain traction, puzzled by their inability to capture the market despite having a solid product. What